What's Next with Johnny and Jenny
As you probably guessed, Johnny and Jenny Westlaw are made-up names for two very real people who work with West to spread the word about WestlawNext.
Labels: Headnote of the Day
Thursday, February 4th, 2010
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[...] – WestlawNext has some interesting marketing tactics. One is the assertion that in this product, “legal research goes human.” The other is, well, pretty insulting. [...]